Medical advertisements become illegal advertisements

Today, the State Administration for Industry and Commerce revealed a batch of illegal advertisements that were found during the August spot checks on selected media across the country. There are 15 serious illegal advertisements, including 6 medical advertisements, 3 medical advertisements, 3 health food advertisements, 2 cosmetic advertisements, and 1 beauty service advertisement. Among them, there were 12 pharmaceutical advertisements, medical advertisements, and health food advertisements, accounting for 80% of the total.

In addition, the reporter also noted that in the exposure of drug ads and health food advertisements, most of the media released were old-age newspapers and magazines in all provinces (autonomous regions and municipalities). That is to say, the key audiences for illegal drug and health food advertisements were Older people.

According to the State Administration for Industry and Commerce, six advertisements for medicines include: Xiaxiao Pills Drug Advertisements, Forefront Huichun Pills Drug Advertisements, Gout Fengshu Drug Advertisements, Yufengdan Drug Advertisements, Shenqi Pingchuan Capsule Drug Advertisements, and Guilu Lupi Kidney Tablets Drug Advertisements. The above advertisements all contain unscientific assertions and guarantees that indicate efficacy, and some also use experts and patients' names and images as proofs, which seriously violate the laws and regulations of advertisements.

The 3 medical advertisements were: medical advertisement of Beijing Yanzhu Hospital, medical advertisement of People's Liberation Army No. 464 Hospital, and medical advertisement of Sun Yat-Sen Family Doctor Stomatological Hospital. These advertisements may be issued in disguised forms in the form of health talks, or they may promote medical technology, diagnosis and treatment methods, cure rate, and efficiency, and use the names and images of experts and patients as proofs. This is a serious violation of advertising laws and regulations.

3 health food advertisements are: Maca Econ health food advertising, Qing Qian Liu Jiang Tang Shen tea health food advertising, and light Duo Chang wheat grain cellulose health food advertising. In the above advertisements, terms that are confused with drugs appear, promote therapeutic effects, contain assertions and guarantees that indicate the efficacy of the products, and use the names and images of experts, doctors, and patients as proofs to deceive and mislead consumers and seriously violate advertising laws. And regulations.

2 cosmetics advertisements are as follows: Ou Difu fat-burning essence oil cosmetics advertisement and ore grass yuan black and white ice mud cosmetic advertisement. The above advertisements have exaggerated the effectiveness or performance of cosmetics, using the image of others and the name to ensure the use of results, misleading consumers, and a serious violation of advertising laws and regulations.

1 beauty service advertisement is Dan Fengyan beauty service advertisement. The use of absolute language in multiple advertisements has exaggerated the effect of beauty services and has seriously violated the laws and regulations of advertising.

According to the relevant person in charge of the State Administration for Industry and Commerce, the administration for industry and commerce will continue to intensify the supervision and inspection of advertisements, investigate and punish severely illegal advertisements in accordance with the law, and severely punish acts of issuing illegal advertisements.