Digital medical investment re-emerges in a hot situation

For Americans, November is a special month because they are going to re-register for health insurance this month, and they will figure out whether the health insurance costs for the coming year will increase by 5% or double digits.

This year, the potential role of technology has gained more attention in controlling this seemingly unreasonable increase in health care costs – largely due to the optimistic expectations of consumer electronics such as sports bracelets. According to the statistics of the business incubator Rock Health, as of June this year, the total financing of digital medical technology companies has reached 2.3 billion US dollars - more than last year's total.

There are two obvious examples this month: Xerox has invested unprecedentedly in telemedicine HealthSpot, which plans to install its remote medical facilities into medical institutions and large companies; pharmaceutical giant Novartis ) Shows growing interest in wearable technologies that track drug efficacy.

Another sign that digital healthcare is becoming hot is the mobile appeal that mobile medical company Castlight Health announced this fall. The company conducted a controversial IPO in March. (The company’s initial market value was about $3 billion, but its current market capitalization has remained at $1.01 billion.)

U.S. employers’ annual medical benefits are staggering $620 billion, but they have a hard time tracking the whereabouts of the money. Castlight can make this expenditure clear, for at least 40 Fortune 500 companies to understand their flow, including Google, Kraft Foods Group, Microsoft ) and Wal-Mart.

The enterprise healthcare cloud service will show the company's employees' medical expenses, including cholesterol determination, magnetic resonance imaging (MRI) scans, and health checkups. Not only does this data help employers understand medical benefits more effectively, but it also allows employees to make more informed decisions about the items they want to pay and the quality of care they can get.

Giovanni Collera, CEO and co-founder of Castlight Health, said: "They have a system that includes a lot of analysis of medical benefits." Collera's previous company RelayHealth in 2006 Acquired by McKesson. Collera's co-founders include Todd Parker, co-founder of Athenahealth, an electronic medical record management company, and a technical expert who helped solve the failure of Healthcare.gov, a US health care website, and venture capitalist Brian Roberts (Ven investment company Venrock).

For example, a customer at Castlight found that the incidence of back pain in a department was high and somewhat abnormal. As a result, the company proposed an ergonomic solution to this problem, cutting back on this part of the medical costs, Collera said.

So, how does Castlight persuade almost all insurance companies to disclose this information [only United Healthcare has not disclosed relevant information because of exclusive terms], by convincing customers to ask for this information. Currently, the service covers most medical procedures and drug information. The company is about to launch a service that includes dental care programs and behavioral health.

Castlight claims to have 159 customers by the end of the third quarter. Its recent public earnings report shows that the company's expected earnings this year were $43.9 million to $44.3 million, with an expected loss of $74 million to $75 million. (The company's CEO and CFO plan to hold two investor meetings later this week to announce the latest financial data.)

Christopher Lockheed, a partner at consulting firm Play Bigger and a consultant at Castlight's management team, said medical costs are among the top three to five in most companies' spending. The rise of powerful analytics and the need for transparency in social media are making more people interested in Castlight's services. Lockheed said: "Although it sounds old-fashioned, this company can do things better by doing good things."

Mike Harden, co-founder and senior partner of investment firm ARTIS Ventures, said health care providers are also eager to get the data to help them make more informed decisions for patients. Last week, the author and Harden exchanged views on the role of wearable technology in the company's health plan, which he raised at the time. “To make this information worthwhile, you have to connect them to professionals. This information needs to be linked to data that your dietitian or doctor might see. Multi-party cooperation will definitely improve your health,” he said.

ARTIS Ventures' participation in the three rounds of financing of Practice Fusion is based on this philosophy. Practice Fusion manages electronic medical records for more than 112,000 healthcare professionals through cloud technology. Since its establishment in July 2005, the company has received financing of approximately US$160 million.

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