Top three keywords of Internet medical in 2014: investment, mobile medical and vertical search
In today's society, with the improvement of living standards, people pay more and more attention to the quality of life and health. Medical health services have become a market segment that is vital to everyone and shoulders a major mission. At the same time, along with the continuous deepening of various reforms, the macro environment and policies facing medical health have also undergone new changes. The accelerated aging of the population and the gradual opening up of the medical system by the state have provided opportunities for the Internet to enter the medical field and provide deeper insights. The rapid development of big data technology, smart hardware, and wearable devices has driven the spread of online medical care. As scholar Peng Lan pointed out: "The future of online medical services will be based more on big data technology. More and more wearable terminals are also being used as human sensors to provide new data for future online medical care. basis." How popular is Internet health care? Is the prosperity of Internet medical health just an appearance? Regardless of whether the investment in this field is rising, or will eventually be shot dead on the beach, it is necessary to see the current status under the “Internet thinkingâ€. The tuyere is there, and it is important to follow the trend. Whoever first dismisses the fog can take the lead. This article takes "investment", "mobile", "vertical search" as the key words, and takes you back to the development of the Internet medical health industry in 2014. Keyword 1: Investment The total amount of Internet medical investment in 2014 was enough to make people stunned. The reason why it is amazing is that the total investment of 4.1 billion US dollars has increased by 125% compared with 2013, four times that of three years ago, and almost exceeds the sum of investment in the past three years (2011-2013). It took only two quarters to exceed the total of 2013. The volume and speed are staggering, and the average transaction size is 43% higher than last year's growth and 56% of the total transaction volume is also amazing, making the Internet medical investment amount a new record. In 2014, almost every two months, Internet health will receive large sums of money from its investment institutions. In September and October, the Lilac Garden and the registered network received $100 million and $70 million in financing from Tencent. Internet medical rookie Jianqu also reported a target value of over $100 million in 2014. In 2014, 258 Internet medical companies received more than US$2 million in investment. The total amount of financing for the six rounds of the year exceeded US$1 billion, accounting for nearly 25% of the total financing in 2014. Corporate investors are the most active investors in large investments, and five of the largest six types of investments this year (individualized medicine, population health management, digital medical equipment , telemedicine , and big data analytics) have received these amounts. The impact of huge venture capital. At the same time, in 2014 alone, 379 different investment institutions participated in Internet medical investment, and 35 of them had invested in more than three (continuous investors). The three categories of telemedicine, payment management, and digital therapy have seen significant growth in financing. Keyword 2: Mobile Medical In 2014, the domestic mobile medical market grew to 3 billion yuan, an increase of 89.9% year-on-year. Some articles are expected to reach 13 billion yuan in 2017. It can be seen that the mobile medical market is a huge “gold mineâ€, and many enterprises have already invested in this field. The future prospects of domestic mobile medical care are quite broad. Looking at the download volume of mobile medical clients in 2014, mainly based on comprehensive categories, drug information and health care, some of the more professional content of core medical services are still lacking. The development of mobile medical field in this direction is still in the future. To be overcome. For core medical services, such as doctor consultations, physical examinations, and other ancillary tests, face-to-face interactions between patients and doctors are required. The current state of the art is difficult to achieve with mobile devices. Users are also more concerned about some health care information that is easy to operate and low risk. That is to say, the current mobile medical services are mainly for the surrounding medical services. In the future, the mobilization of core medical services needs to include intelligence. Long-term development of technologies such as devices and mobile interactions. Keyword three: vertical search Right now, we have to admit that the potential of the big health industry is huge. Some people in the industry believe that the big health industry is already the world's largest industry. From a domestic perspective, in 2013, China's large-scale health industry is close to 5 trillion yuan, accounting for 8% of GDP. It is expected to exceed 20 trillion yuan by 2023. The big health industry will become the fifth wave of economic wave after the IT industry. New support. Looking at the current development of the Internet health industry, a key issue to be solved is how to build a one-stop Internet medical health service platform to reach the big health center. The vertical health search engine represented by Jianqu.com provides a more accurate and comprehensive medical and health information inquiry from the bottom layer, and has taken a new path, representing the analysis and processing of Internet medical health big data and information provision. One direction. Cheng Zhenning, the founder of Jianqu.com, believes that Baidu is actually a normal search rather than a vertical search. Users randomly enter a disease name (such as lung cancer), and they will find thousands of massive search results, but users are really willing to see it. It’s about 1-2 pages. Baidu actually wastes a lot of the value of the lower ranking information. Jianqu.com is a vertical intelligent health information service platform. It is based on AS's innovative new-generation health search engine, Jianqu Zhishen. Through the reasonable formulation of labels, it can theoretically provide 10 to 50 powers. The information is not included in the collection, and it realizes one-stop vertical search for doctors, medicines, health care products, information, and medical institutions. This will greatly enhance the user experience and cultivate users' habit of “health problems to the health networkâ€. In terms of services, good doctors, registered websites and other websites either start from online consultation or from appointments and other sub-divisions, providing users with corresponding convenience. On the basis of information search, Jianqu.com lays out the whole link of medical health service provision, consolidates the development foundation of one-stop platform, and directly hits the big health center, which is different from the BAT giant and the registered websites. Turn. In general, Internet health in 2014 has opened a new era in history, both in terms of investment volume and transaction volume, as well as from growth categories and the number of investors. The BAT giants are deploying in the mobile medical field, and the future mobile medical market will be gradually explored as a rich land. Mobile medical has entered a stage of explosive development, and the era of intelligent medical care is at your fingertips. From the specific mode of operation or content, both BAT and Jianqu have the ability to build one-stop medical health services, but they are significantly different. BAT, represented by Tencent, is mainly based on capital operation. Through frequent acquisitions, the previously independently operated websites are included in its own platform system. However, Jianqu.com is a step-by-step approach to its own practice. By improving the intelligence and professionalism of search engines in medical and health information services, it is the foundation for the development of a one-stop platform. On this basis, the use of financing or in-depth cooperation, etc., gradually lay out medical health B2C and O2O services, open up the hospital and other offline resources, connect doctors and patients, to small Boda, and BAT on the road of co-opetition development toward a station The medical health service platform works together.
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