Who is competing for "Internet + medical?"
At the two sessions this year, after the Premier of the State Council Li Keqiang put forward the concept of "Internet +", the word quickly became popular. In Shenzhen, mobile medical has also set off a boom. At the end of March, Baidu and Shenzhen enterprises reached a strategic cooperation with the medical care 160 to build an online medical service platform. In early April, Shenzhen People's Hospital launched an APP to improve patient experience and improve patient satisfaction. The situation is so good that people are exclaiming that the "spring" of mobile medical care is really coming? Mobile medical outbreak What is mobile Internet medical care? Simply put, it is the collection, monitoring, diagnosis, treatment and consultation of traditional medical life information, connected to the mobile Internet through wearable smart medical equipment and big data analysis. The integration of the Internet and the traditional industry has an interesting phenomenon. Judging whether an industry will usher in an outbreak opportunity, in addition to the relevant market policies, it can also refer to whether the three giants BAT (Baidu, Ali, Tencent) are frequently involved. It can be seen from the investment of the Big Three on the Lilac Garden, the registered network and the CITIC 21CN that this boom has spread to the medical and health market. According to the investment path of BAT in 2014, Ali Investment CITIC 21CN, Tencent Investment Clove Park, registered network, Baidu through the open cooperation mode to launch the 咕咚 bracelet, inWatch watches, wood sphygmomanometer and so on. According to statistics, the mobile medical enterprise financing case in 2014 is nearly three times the total number of financing cases in this field in the past five years. There is no doubt that this is an imaginative sunrise industry. According to statistics, the scale of China's mobile medical market in 2014 increased by 26.8% compared with 2013. According to forecasts, the scale of China's mobile medical market will reach 12.53 billion yuan in 2017. Mobile medical APP is not afraid of BAT big fish However, the industry believes that despite the influx of hot money, the current market structure is still on the periphery of medical services, and has not really touched the pain points of the industry with insufficient quality medical resources. Seeking medical care 160, this mobile medical enterprise from Shenzhen began to lay out "Internet medical care" as early as ten years ago, and it has taken the lead in the industry and occupied a large market share. In recent years, after the launch of the mobile medical APP, the number of users has increased geometrically. In March of this year, Baidu reached a strategic cooperation with the medical doctor 160 to build an online medical service platform. However, in the view of Wang Ming, the co-founder of Medical Treatment 160, the domestic mobile medical industry is still not open enough, and it is still in the early stage of market development. "The whole industry belongs to the slow industry, it is conservative, the doctors are not free enough, and the doctor's personal brand is relatively weak. Everyone wants to go to which hospital to go to see instead of looking for a doctor to see a doctor. These need time and policy." In first-tier cities such as Shenzhen, Beijing, Shanghai, and Guangzhou, there are many mobile medical startups like Medical Doctor 160. According to the "2014 Blue Book on the Development of China Medical Materials Association", China Mobile Medical APP has reached more than 2,000 models. In the era of giants' influx, how much room for growth in small mobile medical companies? Wang Ming believes that there will be no positive conflicts between various mobile medical apps and BAT. "BAT is a platform-based nature and is a pure Internet platform. In the severe vertical industry of medical care, the degree of specialization will be relatively high, and the medical industry lacks the offline link. It is difficult for BAT to penetrate into the medical system. At present, the strategy they adopt is to find partners to do offline services. †Wang Ming also said that mobile medical care is already very busy. With the entry of giants such as BAT and Ping An Insurance, market competition has become more intense. "In the next few years, we will continue to stage big fish to eat small fish, fast fish to eat slow fish. story." Almost all mobile medical companies recognize the importance of offline. In contrast, the biggest advantage of public hospitals is the ability to control the doctors, medicines and other resources in the hospital, to conduct big data analysis on patients who are treated in our hospital, and to provide follow-up services. For reasons of information security and other issues, public hospitals have accumulated a large amount of patient data but will not easily come out to share with mobile Internet companies. This is the first barrier that mobile medical companies want to break down.
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