Putian system war Baidu micro-search mobile medical broke out

"A keyword click will charge 999 yuan"? This seemingly absurd rule hides the industry monopoly and deep helplessness behind it. Tang Zhiyong, founder of Micro-Search Mobile Medical , which has more than 10 years of experience in private medical management, said: "In some profitable medical beauty industry, "this price is not exaggerated."

This time I played big!

In other words, in the recent days, a "Notice on Stopping All Paid Network Promotions" signed by the Putian (China) Health Industry Association was circulated on the Internet. For the first time, the mysterious "Putian Department" hospital was placed under public eye, and it was publicly exposed. There has always been a close relationship between Putian and Baidu. It is reported that the "Putian Department", which accounts for about 80% of China's private medical institutions, was smashed out of the Internet search giant Baidu because of dissatisfaction with the search bidding. In this regard, Baidu has changed its usual low-key attitude, and responded strongly that it will increase the rectification of illegal medical promotion represented by the Putian Department.

For a time, the two did not give up, the original lover who loved nothing to change the enemy, overnight, the soldiers met!

What are you playing?

What hatred, what grievances, a bloody battle caused by 999 dollars

It is reported that the direct fuse that caused this torn war is derived from Baidu's "one keyword click to close 999 yuan", which completely angered the Putian medical department, they decided to stop Baidu advertising.

"A keyword click will charge 999 yuan"? This seemingly absurd rule hides the industry monopoly and deep helplessness behind it. Tang Zhiyong, founder of Micro-Search Mobile Medical, which has more than 10 years of experience in private medical management, said: "In some profitable medical beauty industry, "this price is not exaggerated." But for Putian, higher and higher advertising marketing costs are becoming a heavy burden. In the rumors, Liang Jianyong, secretary of the Putian Municipal Party Committee, once said: "Baidu's total advertising in 2013 was 26 billion yuan, and the private hospital in Putian made a 12 billion yuan advertisement."

Such a huge amount of advertising costs seems to fall on the private medical sector represented by the Putian system, but in the end, it is still paid by medical consumers. The public is dissatisfied with the private medical questioning, but if we look at it from this point: because the source of the disease is small, the cost of promotion in the early stage is too high, and the investment can be continuously increased to survive, so that the competition with the public hospital is inherently inferior. Medical care, to some extent, the "poor image" seems to be "a helpless choice."

In fact, as early as 2008, CCTV successively reported on Baidu search problems and management loopholes in the "Economic Half-hour" and "News 30" columns. Although, this industry was crowned with a "conscience, benign" battle, and finally Baidu responsible person publicly apologized, and said that "the mistake can improve Mo Dawei" and came to an end. However, Baidu has been criticized for its negative image of “commercial monopoly and unfair competition” on the Internet.

This is destined to be a torn battle without a winner.

In response to this tough battle, Baidu responded yesterday that the boycott of the Putian system originated from Baidu’s efforts to rectify the illegal medical promotion before and after 2015. Many medical institutions in the Putian Department were suspected of violating the regulations. Got offline. “In 2014, more than 13,000 illegal medical institutions were rejected, of which more than 60% were Putian hospitals.” Moreover, “Baidu will not shake the determination of “high threshold, strict review” and will increase Remediation of illegal medical promotion represented by the Putian Department.” In the statement released yesterday, Baidu also took a tough stance.

In my opinion, Baidu’s response seems to be “high on the ground”, but in fact it is a shameless move with no lower limit! The robbers that can be seen by the discerning eye have been forced to put on a beautiful coat of "reviewing and rectifying" by Baidu. It is not polite, it is the standard "following rogue", but it is given by the so-called "regulatory" The Putian system's resistance to a submarine, to study its essence, is still forced to follow suit, raise prices, and increase the burden on private hospitals. Because, in Baidu's view, "I am away from you, you can't play!" And the Putian system has been subject to Baidu, and a considerable part of the source is drawn from Baidu. Baidu can be described as "love and hate". Suddenly, if you really stop all Baidu promotion, it will undoubtedly trigger a huge turmoil.

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