Dialogue with Wu Yuxiong: The medical field needs disruptive innovations

How should the " Medical + Internet" innovation and entrepreneurship bureau break? On August 17, the interview invited Mr. Wu Yuxiong, the executive vice president of the Guangdong Family Doctors Association, to discuss with the core of medical care, the intervention of medical reform and the participation of insurance.

Wu Yuxiong

Founder of the Guangdong Family Doctors Association, the founder of U Care, was hospitalized in 2008 and experienced the problems of the medical system, thus working in the medical industry .

Medical reform: the road is around

It is difficult to see a doctor and expensive to see a doctor. It is a real problem that everyone can feel. The root cause is that the existing medical service system has a problem. First of all, medical services are now charged on a service basis, with the aim of gaining income through increased medical services, which can easily lead to over-medical treatment, and the people do not get the medical services they really need. Secondly, the government's basic medical insurance payment is unsustainable, commercial health insurance can not be implemented, and the cost of medical treatment for the common people is constantly increasing. It can be said that the existing medical service system has caused the problem of “difficult medical treatment and expensive medical treatment” for the people.

The fundamental solution to the problem is to develop basic medical care, strengthen the basic medical service system, and establish a new health-centered health-focused medical ecosystem to replace the existing disease-centered, therapeutic-based medical ecosystem. system.

To develop a basic medical service system, it is necessary to be enterprise-led. Existing public hospitals and basic medical service systems are unable to undertake the task of developing basic medical care.

First, we cannot meet the diverse needs. First of all, the medical service system based on large hospitals is based on the treatment of acute infectious diseases. Nowadays, the disease spectrum has undergone tremendous changes. Most of the diseases are non-infectious chronic diseases, and the existing system cannot adapt to the current medical needs. In addition, the task of China's basic medical insurance is low security, wide coverage, and relatively few products that can be bought by basic medical care. Therefore, more innovative medical products still have to be paid by commercial insurance companies.

Second, doctors do not have generous treatment and lack motivation. Only by making continuous profits, the primary medical institutions can continue to provide better and better services, and ultimately establish a strong primary medical service system. Therefore, it is necessary for commercial insurance companies or enterprises to lead and develop medical services, so that the basic medical treatment can be commercialized and profitable.

The future: innovative products

In the process of the transformation of the medical ecosystem, the development of products based on the old system is not large, and only subversive innovative products will be greatly developed. In order to develop this kind of innovative product, in addition to good quality and low price, it must meet the requirements of commercial insurance companies. That is, first, it can clearly quantify every penny generated by medical services. Second, it can realize medical insurance. The interests are the same.

At the same time, disruptive innovations in the medical field must have the following attributes: start with low-end application markets, exploit new technologies to open up new markets, open new markets with new business models and develop marginal markets, and avoid existing regulatory systems.

Starting from the low-end application market, it is because large hospitals have strong service capabilities, especially in the treatment of diseases. Starting from this aspect, it is difficult to find a subversive product that can replace the existing large hospital treatment system. The once-popular online light consultation proved to be an inappropriate product.

Other points will be specified in the case study.

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