The cold winter is unexpected: Where is the correct way to open mobile medical care?
Recently, the Internet medical comprehensive enterprise Qi Lekang announced the completion of a new round of financing, the specific amount is unknown. The news that Qi Lekang was financing has injected a dose of stimulant into the sluggish mobile medical care . It also shows that mobile medical care is not on the verge of extinction. But the founder of Qi Lekang believes that mobile medical has gone through an extensive stage. To maintain growth in the future, we must have a forward-looking business model and a more refined development approach. This shows that the previous mobile medical platform is difficult to make a big difference, and it is likely that there is a problem in the direction of development. In the early days of development, mobile medical care was once highly anticipated and was deeply pursued by capital. However, when the Internet entered the "second half", mobile medical treatment was cooled down as never before, capital was quickly evacuated, and many platforms were eliminated as cannon fodder in advance. The surviving platform is also unclear because of the business model, just like walking on the ice and fighting. Once hot mobile medical In the early days of mobile medical care, capital was highly regarded, and the financing event in 2015 was as high as 283 times. In the peak period, there were nearly ten financing projects in the mobile medical field in just two months, and the industry's popularity is evident. So, what is capital looking at mobile medical care? On the one hand, it is a rigid need to see a doctor. It is a social problem to see a doctor. Mobile medical care just meets the needs of the need and cuts the pain point. The imaginable space is huge. On the other hand, mobile medical growth is strong in the early stage, and the future prospects are promising. Get a piece of it. According to the data of China Mobile Medical Industry Market Preview and Investment Strategic Planning Report released by Prospective Industry Research Institute, in 2011, China's mobile medical market was only 1.58 billion yuan, and by 2015 it has grown to 4.55 billion. Yuan, the growth rate during the period is one year higher than one year. 2011-2017 China Mobile Medical Market Size and Forecast (Unit: 100 million yuan, %) Source: Prospective Industry Research Institute
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