When I start from the registration number, when will the micro-medicine who wants to go public be profitable?
At the beginning of May, Ping An’s doctor went to Hong Kong to go public. As another head of the Internet medical field, the micro-medical doctor also had this intention. The founder and CEO of Liao Jieyuan said to the media: “We will choose the right time to go publicâ€. The current Hong Kong capital market has become the best time for mainland companies to list, so the leaders in the Internet medical field like micro-medicine naturally do not want to miss a good opportunity. At present, Internet medical care has a medical platform represented by Ping An Good Doctor, Chun Yu, Good Doctor Online, and Micro Medical. Although the development business has its own biased direction, the product is largely homogenized. Although Internet medical care is valued by the capital market, the common problem facing them is that it is difficult to make profits. The business model is still waiting for improvement. If the micro-medicine is listed, can it avoid the dilemma of the safe decline of Ping An’s doctors’ stock price? Catch up with medical policy development bonus micro-medicine to register medical and user resources by registration Although China's medical industry is developing rapidly, our nationals still face the dilemma of medical treatment and medical difficulties. Even the most basic number is as difficult as the Spring Festival train ticket. In order to help users solve the problem of registration, the registration network should be shipped. Born, it is the predecessor of the micro-medicine. In the process of the development of registered networks, the state's promotion of medical reform has created a development environment for it, among which there is a medical information system. The Ministry of Health issued the "Opinions on the Implementation of Appointed Medical Treatment Services in Public Hospitals", stipulating that from November 2009, all public tertiary hospitals must carry out real-name appointment registration services. This means that public hospitals have to reconfigure their information systems, which is an opportunity for development. The medical system of the early public hospitals was cut off from the outside. The purpose of this is to protect the data security of the hospital. In order to reassure the public hospitals, the registered network has a creative front-end server model: the technical data of the hospital intranet is The data interaction with the external network is completed in the shortest time (a few milliseconds), and at the same time, it is guaranteed that no delay connection is generated with the external network, thereby avoiding the security risk. It can be said that the pioneering model of registered network allows more and more public hospitals to cooperate with it, which helps micro-medicine accumulate more medical resources. At the same time, the rapid development of the mobile Internet has led many industries to taste the dividends brought by online platforms. With the rise of the Internet + medical care, it can enable users to register online, and also consult doctors online, to a certain extent, to alleviate the difficulty of national medical treatment. The increase in the frequency and frequency of online registrations has enabled users to accumulate more and more users online, and the advantages in data have made it a leader in the Internet medical field. It is reported that micro-medicine has connected 2,700 hospitals in 30 provinces and cities nationwide, covering more than 70% of tertiary hospitals; connecting 117 medical associations in 30 provinces and cities; connecting 19 provincial and municipal Internet hospitals. It has also become the nation's largest online practice platform for doctors, becoming the second practice platform for 240,000 doctors; the platform connects patients to become the country's largest medical health service platform, and is also the industry's largest traffic portal. Currently, there are over 160 million real-name registered users. . Micro-medicine has become an Internet medical practitioner by registration. However, due to the special nature of the medical field, it cannot be directly realized through registration, and seeking new development business has become a need for micro-medical transformation. It is still very difficult for micro-medicine to become Baidu in Internet medical treatment. It is still difficult to achieve comprehensive profitability. The development of micro-medical users who have been registered by medical online registration and the users accumulated by Baidu borrowing search engines are essentially the same, but due to the particularity of the industry, the commercial realization of micro-medicine is different. Baidu can earn advertisements by virtue of the traffic advantage accumulated by search engines, but micro-medicine can not apply such commercial realization, and can only be derived from registration to other medical services. At present, the business of micro-medicine is mainly divided into micro-medicine, micro-medicine, micro-medical insurance, and micro-medical cloud. It can be said that its development model is still comprehensive, but it is still difficult to achieve profitability. This is also the face of many Internet medical companies. problem. The medical industry is a very complicated and large industry, involving too many things, related to the distribution of industry interests, the implementation of national policies, and the layout of major traditional manufacturers, especially related to people's livelihood, as the Internet medical company to find the right direction. easy. Although micro-medicine has already accumulated user traffic, it is difficult to get profit from the business model of Baidu, mainly in the following aspects. From the user's point of view, although users can solve the registration, consultation and other needs with the help of the Internet medical platform, if the true choice of online doctors or offline doctors, the estimated answer is ready. For most users, they still choose the traditional way of seeing a doctor. This habit is difficult to change, so it is difficult for micro-medicine to realize the realization from the user. From the perspective of its business, micro-medicine is now online to the Internet hospital, but its medical resources advantage can compete with the traditional top three public hospitals? The answer is very obvious, and its advantages are still not obvious enough. At the same time, like its micro-medicine cloud, smart medical equipment , it is difficult to achieve large-scale profit in a short period of time. After all, this is a process that requires accumulation and recognition. From the point of view of its offline expansion speed, in order to quickly seize the market share of Internet medical care, micro-medicine has also accumulated a lot of funds, and established many Internet hospitals online. Is it just that user demand can keep up with its expansion speed? There is a lot of investment in capital behind the expansion, and it is difficult to achieve break-even in the short term. Micro-medicine itself has long realized that to achieve profitability, it is not possible to provide shallow services such as registered consultations, but it needs to go deep into the diagnosis and treatment. Only micro-medicine can help users solve core medical problems and medical problems. Its commercial realization has more room for development, which is the key to its profitability. In fact, the micro-medicine that is planned to be listed in the second half of the year is also forced by the situation to a large extent, but can it guarantee that its stock price decline is not serious? The future micro-medical listing in Hong Kong is also forced by the situation, but the challenge of its stock price cannot be ignored. There are a lot of companies listed in Hong Kong this year, but it is difficult to maintain a good momentum in the stock price. According to statistics, the stock price has dropped twice in the past two months since the listing of Ping An Doctor, and it has fallen by nearly 20%. Different from Ping An's good doctor, although the micro-medicine has publicly announced that the micro-medicine has fully realized profitability, but asked whether it can provide detailed and relevant data, the micro-medicine is vague, and it can be seen that the micro-medicine has not achieved a certain degree. profit. Choosing a listed micro-medicine may be to catch up with the welfare of Hong Kong's stock market policy. After all, once Hong Kong's listing requirements for technology stocks are upgraded, it is likely to cause it to miss a good opportunity. It can be said that micro-marketing is also forced by the market development situation. But if it goes public, can it avoid the decline of safe doctors in the stock market? Although the plans for safe IPO, clove gardens and micro-medical IPOs seem to be a step forward in the mobile medical industry, this does not mean that mobile healthcare is beginning to make a profit and usher in the tide of listing. Mobile healthcare still needs to come from Problems in policy, medical insurance, etc. At present, micro-medicine is building HMO (health maintenance organization) to build its own medical system, so as to manage the health of patients, and use their own insurance to self-finance, supplemented outside the scope of medical insurance, thus “circumventing†medical insurance to explore profit model. If this business model is to be done, it needs micro-medicine to have its own medical resources, and secondly it must have its own insurance. Finally, to achieve data connectivity, it may take some time to get used to. It is a must-have for micro-medicine to obtain more capital market recognition through listing, but to keep the stock price in good momentum, rapid profitability is still the focus.
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