Mobile medical outlet geometry: Core Lianda joins the hospital to make BAT
Divestment, layoffs, squad... The mobile health care that was once considered the lowest threshold for entrepreneurship is at a low point after the bubble burst. However, the impact of mobile devices on the medical industry continues, and there are still large uncultivated fertile soils in the walls of hospitals. The author exclusively interviewed the founders and responsible persons of several major mobile medical companies, and wrote a revelation of mobile medical survival, trying to find a breakthrough in mobile winter in the capital winter. On April 26, following the medical treatment of 160, the company reached another company listed as the "Internet + Medical" new three board. However, Dr. Yang Hongqiao, Chairman of Xinlianda insisted that Core Lianda is the first “Internet + Medical†platform. Unlike other mobile medical platforms that cut from the patient end to the hospital side, Core Lianda, as a hospital SaaS management platform service provider, took root in the hospital from the beginning, and has served Beijing Children's Hospital, Xiyuan Hospital, People's Liberation Army 306 Hospital, Hubei Province People Hospitals, Wuhan Central Hospital, Xi'an Jiaotong University Second Affiliated Hospital and other hundreds of large public hospitals. In its prospectus, Core Lianda clearly pointed out that the company's initial strategic goal is to develop products and maximize the market share of the hospital, allowing more hospitals to use the integrated gateway and clinical application system of the core, and then locked through the hospital channel. Patients lay the foundation for subsequent strategic transformation of patients. Behind this B2B2C style of play is the concept of “the world of doctorsâ€. Doctor value: large user base, payment decision maker, medical data source The core position of doctors is mainly reflected in three aspects. First, doctors are the traffic portal for mobile medical projects. Second, the doctor decides whether the user will pay for medical treatment. Finally, doctors are an important force driving the emergence of medical big data . Only by grasping the quality of medical resources can you really attract traffic. The core of medical resources is doctors. Therefore, high-quality doctor resources have become the target of many Internet medical projects. At present, whether it is registered, light consultation, etc. directly facing the products of C-end users, or products cut from the perspective of hospital information, the core of the model is to stick to the doctor first, and then to attract users through doctors. How to make money is a problem that every project is exploring, and it is also a doctor who really decides whether users will pay for mobile medical services. In Yang Hongqiao's view, under normal circumstances, the Internet is binary. Take e-commerce as an example. Manufacturers and users are both ends. Users will choose the products they like to buy. The medical treatment is ternary. The hospital, the pharmaceutical factory, the equipment factory and other service providers are one end, the patient is one end, and the doctor is the third end. Whether the user will pay for medical products and medical services depends entirely on the doctor. Take the pharmaceutical market as an example. In 2012, the market for prescription drugs in China exceeded 100 billion yuan, and the market for non-prescription drugs was only about 300 billion yuan. In fact, all of these prescription drugs were sold by a doctor. Medical big data plays an irreplaceable role in the move of mobile healthcare to smart healthcare. In fact, doctors are also an important force driving the emergence of medical big data. “Real and accurate medical big data are concentrated in hospitals,†explains Yang Hongqiao. Medical big data relies heavily on electronic medical records. The use of doctors revitalizes the data in electronic medical records. Organic hemp seed oil is a high-quality plant oil processed from hemp seeds through screening, shelling, low-temperature cold pressing, and multiple filtration processes. No preservatives or additives are used during processing and storage.
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