The lack of domestic brand discourse power, high-end medical equipment has a long way to go
The strength of imported medical devices is largely related to the weakness of local brands, and the road to domestic high-end medical devices to replace imported brands is still long. In addition, due to the lack of core technology, foreign companies have completely monopolized the pricing power of China's high-end medical equipment market. They also passed the monopoly on equipment after-sales service, which made Chinese hospitals have to pay high post-maintenance fees. Domestic brands are not recognized For most local medical device manufacturers, although there is only one word difference between Chinese manufacturing and Chinese creation, the journey is quite rough. According to the China Business Intelligence Network, in 2013, the import of medical equipment was US$14.975 billion, a year-on-year increase of 20.07%. Among them, the import value of 34 varieties reached 100 million yuan, with high value-added such as general medical equipment, color ultrasonic diagnostic equipment, rehabilitation equipment to compensate for physiological defects, X-ray tomograph, endoscope, medical catheter, and MRI apparatus. Product-based. The export of domestic medical equipment is in stark contrast. In 2013, China’s medical device exports amounted to US$19.305 billion, a year-on-year increase of 9.92%. But the largest exporter is the massager, which is $1.573 billion. Although the global market share of medical device products in China has expanded year by year, private enterprises still mainly export low-value-added bulk passive products such as medical dressings and medical polymers. The overseas after-sales technical service system has not yet formed a limit, and most enterprises that export some active products cannot overcome the shortcomings of after-sales technical services. Zhao Yiwei, CEO of Xianjian Technology, said in an interview with the author that China's medical device companies accounted for 60% to 70% of the global market, but most of them were primary products. The most exported products were cotton swabs and gauze, 'Made in China. 'It is synonymous with low-end cheap products. In the field of implantable medical devices with the highest degree of wind control, “Made in China†is difficult for Western countries to recognize. Talking about a surgery in the clinical trial of the cardiac defect occluder CeraFlex in Germany six years ago, Dr. Zhang of Xianjian Technology is still worried. He told reporters that doctors and patients were ready for surgery at that time. Several Jianjian engineers including him recorded the use of the products. The patient suddenly heard the Chinese conversation with his colleagues on the operating table and immediately pulled out. The instrument on the body refused surgery. "This matter has dealt a big blow to us, and it has also strengthened our determination to let Westerners believe and use our products with confidence." Zhao Yiwei said that almost all hospitals' high-value, life-saving medical devices are imported from the West, and domestic medical devices can only emerge in non-contact devices and other low-end fields. The head of the public relations department of Shenzhen Mindray Medical (NYSE: MR) told reporters that medical devices are an auxiliary tool for Western medicine, and foreign brands have great advantages in this field. In terms of market segments, Johnson & Johnson is a giant of implantable medical devices; GM, Philips and Siemens are the “GPS†of the diagnostic device industry, accounting for more than 80% of the domestic high-end market; in the field of inspection equipment, the first three foreign brands are also Occupy more than 70% of the domestic high-end market share. As the largest medical device company in China, Mindray is still rare in the international stage of high-end medical equipment. “Our ultrasound imaging equipment last year was about $300 million in revenue, ranking sixth in the world, but the international market share is only 4%.†The person in charge further stated that even in the Chinese domestic market, the strong position of imported brands makes each fine Domestic brands in different fields are eclipsed. The situation in which foreign goods dominate the world has also caused some people to have deviations in their understanding. A veteran of the medical device industry who did not want to be named said that the managers of some large hospitals seem to have such an inherent view that the quality of domestically produced goods is not good. For the sake of insurance, everyone would rather buy foreign-funded equipment. Focus on primary care institutions. Ibuprofen And Pseudoephedrine Hydrochloride Compound Tablets Ibuprofen And Pseudoephedrine Hydrochloride Compound Tablets,Relieve Fever Drug,Relieve Headache Drug,Relieve Sneezing Drug SHANDONG XINHUA PHARMACEUTICAL Co., Ltd. , https://www.sdxinhuapharm.com