10 iconic models of mobile medical at home and abroad
Release date: 2014-02-17 Source: Investment tide Pure Water Distiller,Small Water Distiller,Tattoo Water Distiller,Distilled Water System ZHEJIANG FOMOS MEDICAL TECHNOLOGY CO.,LTD. , https://www.ifomos.com
The International Health Care Membership Organization HIMSS defines mobile health as mHealth, which provides medical services and information through the use of mobile communication technologies such as PDAs, mobile phones and satellite communications. In recent years, with the improvement of the mobile medical environment, especially the rise of wearable devices, mobile medical software and hardware businesses have also ushered in explosive development, but also brought endless imagination to the market and investors.
Big Environment 1: According to foreign consulting reports, the global mobile medical industry will reach 60 billion US dollars in 2012, and the current compound annual growth rate will reach 30%-40%. In China, the market scale driven by mobile medical care is about billions. Yuan Renminbi.
Big Environment 2: According to Cube Labs survey data, 62% of physicians in the world currently use tablets, 50% of doctors will use tablets for clinical diagnosis, 71% of nurses use smartphones at work, and mobile terminals are in medical care. A certain degree of popularity has been achieved among the personnel.
The advantages of mobile healthcare:
Compared with traditional medical care, mobile medical care has greatly improved in portability, convenience, doctor resource allocation efficiency and disease prevention.
1. The combination of medical services and mobile communications will save time and cost for a large number of previous registrations, queues, and even transportation.
2, "TD-LTE" high-definition, mobile, wireless technology advantages, can help the medical staff on the ambulance, through the mobile HD video to obtain clear, fast remote guidance, do not miss the "golden half an hour" of treatment;
3, community doctors bring mobile medical diagnostic equipment, you can always call a large hospital, a large doctor for remote consultation;
4. The community medical information platform can provide services such as handheld medical information and appointment registration by means of SMS, MMS, WAP, and call center.
Foreign mobile medical charging model: software articles
Charges to pharmaceutical companies: The most typical is Epocrates, the world's first listed mobile medical company, providing doctors with a reference on clinical information on mobile phones. Its flagship product is the drug and clinical treatment database. When it went on sale in 2010, users covered 40% of doctors across the United States. Epocrates' revenue in 2012 was approximately $120 million, and 75% came from pharmaceutical companies, mainly for its accurate advertising and survey services. Epocrates was acquired in January this year for nearly $300 million.
Charges to doctors: Zocdoc, a company founded in 2007, has a total financing of nearly $100 million and adopts a business model that frees patients and charges doctors. According to the geographical location, insurance status and doctor's profession, the doctor is recommended for the patient, and the appointment can be completed directly on the platform. The patient can select and reserve the doctor more conveniently. The doctor may get more patients, especially the insurance-covered patients, which means more. More income. Every month, doctors need to pay $250 to use the Zocdoc platform. According to the number of doctors published by Zocdoc, the annual income should be more than 10 million US dollars.
Charges to insurance companies: WellDoc is a mobile technology company focused on chronic disease management. Its flagship product is the mobile phone + cloud diabetes management platform. Patients can easily record and store blood glucose data with their mobile phones. The cloud algorithm can provide personalized feedback to patients based on blood glucose data, promptly reminding doctors and nurses.
The system has been approved by the FDA medical device and has demonstrated clinical effectiveness and economic value in clinical research, resulting in reimbursement from two health insurance companies for insured diabetic patients. Welldoc even worked with pharmaceutical companies to use the pharmaceutical representatives of pharmaceutical companies to sell the service to doctors.
Foreign mobile medical charging model: hardware articles
Charges to the hospital: Vocera's profit model is typically charged to the hospital. Vocera provides a mobile communication solution for the hospital. Its core product is a mobile device that allows doctors and nurses to wear around the neck or on the chest, anytime, anywhere. Send, receive, call and set reminders to replace the BP machines used in hospitals. In the United States, patient information security is very demanding, and there is a special HIPPA Act to regulate the use and transmission of information.
A typical mobile device is not allowed to transmit patient-related information (for example, a doctor cannot use a personal email to send patient information). Vocera's equipment is HIPPA compliant and ideal for team use. Vocera has more than 300 hospital customers in the United States, with annual revenues approaching $100 million. The company also went public in 2012 with a market capitalization of more than $600 million.
Charge to consumers: ZEO is a company that provides mobile sleep monitoring and personalized sleep guidance. Its profit model is mainly for consumer-oriented hardware sales. ZEO is more like a home medical device provider, it provides a large A consumer-oriented, healthy mobile app that monitors physiological parameters such as heart rate, diet, exercise, and sleep through a wearable hardware.
Its product ZEO is a wristband and headband that can be connected via Bluetooth to a mobile phone or a bedside device to record the night's sleep cycle and give a quality score. Users can have a quantitative understanding of their sleep by monitoring score changes or comparing them to the average of the same age group. In addition, for people with poor sleep, ZEO also provides personalized sleep guidance, through some tests to find possible problems.
Domestic mobile medical services: software articles
Domestic mobile medical applications have not formed a relatively mature and stable profit model, which is mainly divided into B2B mode for hospital doctors and B2C mode for users directly. At present, there are four main categories of mobile APP terminals:
First, telemedicine, such as "Spring Rain Pocket Doctor", can check the disease that may be caused by yourself or others, and ask the doctor through the App;
The second is disease management, such as "good doctor", management of diseases such as heart valve stents, and management of their disease data;
Third, drug management, such as the "clove garden" medication assistant doctor can be used to query the drug manual, view the summary and full text of the medication guide, use common medical calculation tools;
The fourth is to introduce new products to wild hospitals through medical literature. The “Medical Literature†of Xingshulin's products was launched at the end of March last year and has covered about 10% of medical staff in China. At present, the business model of Xingshulin is a tool for doctors to use apricot trees. To provide personalized recommendations for pharmaceutical products, and to market to medical personnel, and ultimately charge the pharmaceutical companies.
From the current domestic APP terminal profit model, in addition to the apricot forest may charge the drug companies, mainly to charge consumers. For example, Chun Yu Pocket Doctor asks questions at the terminal through the patient, and charges differently for a quick answer of several yuan to several tens of dollars.
Doctors can decide whether they are willing to receive medical treatment according to their own time schedule. All these expenses are paid to doctors. Spring rain has not been divided with doctors. In the future, as the number of doctors and consumers increases, the scale effect and brand will be formed through advertising or Earn income in the form of a doctor's share.
Good doctor online is much earlier than Chunyu Pocket Doctor. At the same time, the brand awareness of the good doctor website has been formed, and a certain degree of consumer trust has been established. The doctor group is relatively stable and reliable. At present, 300,000 doctors in 3228 hospitals have been included. The main services include finding a doctor, making an appointment, and consulting experts. The consultant also includes online consultation and telephone consultation. The cost of a doctor's telephone consultation is relatively high, and the cost of an expert consultation is several hundred yuan/time.
Domestic mobile medical services: hardware articles
As the only listed company in China that provides mobile medical hardware equipment, Jiu'an Medical has been continuously enriching its own brand iHealth mobile health management product line, mainly for consumers.
At the CES conference in Las Vegas, USA in 2012, the company launched three new mobile medical products, including wireless blood pressure tester, wireless blood glucose tester and wireless fat scale. The first two are upgraded products, and the wireless blood glucose tester is new. Products, all of which transmit data to Apple devices via wireless or Bluetooth, can be uploaded to the cloud for data analysis through the application. At the 2013 CES Consumer Electronics Show, a new oximeter and blood glucose meter were introduced.
At the same time, in 2011, the first sphygmomanometer product was fully covered in the direct store of Apple, and the cooperation with pharmacy/Shangchao was also carried out smoothly. At present, the company's revenue source is still mainly based on foreign trade, but the proportion of domestic sales is rapidly increasing. Among them, electronic sphygmomanometer accounts for about 15% of the global market share, ranking third, accounting for 70% of the company's revenue. 406 million.